Fruit Roll-Ups is a brand of fruit snack that debuted in grocery stores across the United States in 1983. Research for the product began in 1975.[1] Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the United States and the Uncle Tobys brand in Australia. The snack is a flat, pectin-based fruit-flavored candy, wrapped around a piece of cellophane for easier removal. Often the consumer must unwrap the cellophane an extra revolution in order to remove the snack due to its tendency to stick to itself. Fruit Roll-Ups is similar to Fruit by the Foot (also a General Mills Snack) in that both snacks are packaged similarly (i.e., rolled around a material so the product does not stick to itself); however, the two snacks differ with respect to taste, texture, and consistency. In the United States, retail Fruit Roll-Ups are sold in boxes of 10.
Kellogg's created "Fruit Winders" in the UK, which is an extremely similar product only in fewer flavours.
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Fruit Corners Fruit Roll-Ups were heavily marketed on television in the United States throughout the early 1980s. Most spots featured the tag line "Fruit Corners Fruit Roll-Ups: Real fruit and fun, rolled up in one." Later spots featured children innovating in the "Fruit Roll-Up Fun Factory".
Commercial spots for Betty Crocker Fruit Roll-Ups were common on "Saturday morning" style cartoon shows in 2008.
Joray Fruit Rolls are a round, fruit leather products from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram.
According to urban legend, this is because the production process for the original round-shaped product was too slow to keep up with demand. A General Mills engineer was inspired by the spiral shape of the cardboard roll after he pulled the last sheet of toilet paper, and he successfully argued that producing Fruit Roll-Ups in a similar fashion would be more productive. However, this claim has not been verified.
Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary tattoos for tongues.
Fruit Corners Fruit Roll-Ups flavors
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Betty Crocker Fruit Roll-Ups current flavors
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Betty Crocker sells Fruit Roll-Ups in single-flavor boxes and flavor variety packs.
The TV adverts in the UK for Fruit Winders always showed a fruit with a face being "winded" into a Fruit Winder by a villain that resembles the fruit of what it's stretching.
Name of Characters
Comic
On the paper attached to the Fruit Winder, a comic strip illustrated the winding process. Every Winder had a different story/way of being turned into a Fruit Winder.
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